Creative Direction for Entrepreneurs
We help mission-driven entrepreneurs stop hiding behind polished content and start showing up as themselves — in a way that builds real authority and makes high-ticket offers sell.
Book a Clarity CallThe Problem
You post. You show up. You hire someone to film your event. You get back a highlight reel that looks fine — people clapping, some drone footage, a few good soundbites. And none of it captures what actually happened in that room.
The story that would make your ideal client feel genuinely seen — the real reason you do this work, the moment that changed everything — that’s the story you’ve been afraid to tell publicly.
And that’s exactly the story we’re here to help you tell.
“Most entrepreneurs are hiding behind the mask of who they think they should be — instead of showing the world who they actually are.”— Chris Van Loan II, Founder
The Expert To Asset Method
Before we pick up a camera, we find your story. The real one — underneath the polished version you’ve been presenting to the world.
We build a content engine around your authentic voice — showing up month after month in a way that compounds authority and attracts the right people.
At your live events, retreats, and masterminds, we capture the soul of what you’ve built — and turn it into the most powerful sales asset you own.
Proof Points
“Luminary Media captured the energy of our events and created assets that directly fueled over 7 figures in profit. If you want your brand and events to truly scale, this is the agency you want in your corner.”
“I was blown away by the promo videos, testimonials, reels, and photos we received. Chris truly understands high-level entrepreneurs and is committed to his craft. I cannot recommend Luminary Media highly enough.”
“With their vision, artistry, and marketing wisdom, Luminary Media has added SO much value to our community. Enrolling high-level entrepreneurs is easier than ever because of their work.”
“One of the highest quality videographers I’ve worked with. Every time, Chris went above and beyond — shooting extra footage, capturing testimonials, always positive and fun. Highly recommend, if you can get on his schedule.”
Three Ways to Work Together
Every engagement follows a natural journey — from building your ongoing presence, to owning your full media operation, to capturing your live experience. Most clients start at one level and grow into the next.
Monthly Retainer
$5,000/month — Min. 3 Months
Your personal brand media department. One filming day per month. Strategy, scripting, editing, and publishing — all handled for you.
Flagship Offer
$7,500/month
You’ve built something real. Your media doesn’t reflect it. You don’t need another vendor — you need creative leadership. Someone who owns how the world sees you.
Live Events
$10,000–$30,000 per event
Not just event coverage — a complete content ecosystem built to fill your next event and sell your high-ticket offer for months to come.
About The Founder
He planned to make movies. Then he almost joined the Air Force. Then, at 24, gripped by panic attacks and without direction, one phone call from an old friend sent him into a room full of entrepreneurs — and something clicked.
Eleven years later, he’s helped take companies from seven to eight figures through content strategy, built YouTube channels from 30,000 to 100,000 subscribers, and filmed the moments that made entire communities cry — moments real enough to change people’s lives.
His gift is finding the truth underneath the brand and making it safe to share. He calls it capturing someone’s soul on camera. His clients call it the moment everything changed.
Fifteen years after a film professor told him he was the descendant of a caveman who painted on cave walls, he still feels it every time he presses record. That love never left. And you can feel it in the work.
Selected Work
Questions
I’ve hired videographers before and the content never felt like me. How is this different?
Because we start with story before we start with cameras. Most videographers film what’s in front of them. We excavate what’s underneath — and that changes everything about what ends up on screen.
Do I need to be naturally charismatic on camera?
No. Some of our best work has been with entrepreneurs who had almost no on-camera experience. Part of what we do is find your screen presence and draw it out. That’s the craft.
What if I don’t have time to create content every week?
The Expert To Asset retainer requires one filming day per month. We handle scripting, editing, publishing, and strategy. You show up once. We do the rest.
How do I know this will actually drive leads and sales?
Joe Stolte’s events generated over seven figures in profit from our assets. Ryan Moran’s company grew from seven to eight figures during our content partnership. We build content that converts.
What’s the investment to get started?
The Expert To Asset retainer starts at $5,000/month. The Fractional Content Director is $7,500/month. Event coverage starts at $10,000. Every engagement is scoped to your specific needs.
What kinds of entrepreneurs do you work with?
Mastermind founders, event hosts, course creators, coaches, and operators in the personal development and entrepreneurship space. If you’re building something meaningful and ready to be truly seen — we should talk.
Get In Touch
Tell us about your project. All inquiries reviewed personally by Chris.