Creative Direction for Entrepreneurs

Your story
is the strategy.

We help mission-driven entrepreneurs create professional authentic media that builds real authority and makes high-ticket offers easy to sell.

Trusted by leading entrepreneurs & brands

The Problem

Most entrepreneur content says everything and means nothing.

You post. You show up. You hire someone to film your event. You get back a highlight reel that looks fine — people clapping, some drone footage, a few good soundbites. And none of it captures what actually happened in that room.

The story that would make your ideal client feel genuinely seen — the real reason you do this work, the moment that changed everything — that’s the story you’ve been afraid to tell publicly.

And that’s exactly the story we’re here to help you tell.

“Most entrepreneurs are hiding behind the mask of who they think they should be — instead of showing the world who they actually are.”
— Chris Van Loan II, Founder

The Expert To Asset Method

We don’t film your brand.
We excavate it.

01

Clarity

Before we pick up a camera, we find your story. The real one — underneath the polished version you’ve been presenting to the world.

02

Consistency

We build a content engine around your authentic voice — showing up month after month in a way that compounds authority and attracts the right people.

03

Capture

At your live events, retreats, and masterminds, we capture the soul of what you’ve built — and turn it into the most powerful sales asset you own.

Proof Points

Eleven years. Eight figures. One approach.

30K→100K
YouTube subscribers built for Ryan Daniel Moran
$7→8 fig
Company growth during content partnership at Capitalism.com
7 figures
In profit directly fueled by event assets — Joe Stolte

“Luminary Media captured the energy of our events and created assets that directly fueled over 7 figures in profit. If you want your brand and events to truly scale, this is the agency you want in your corner.”

Joe Stolte
Joe Stolte
Founder, Daily.ai & Prime

“I was blown away by the promo videos, testimonials, reels, and photos we received. Chris truly understands high-level entrepreneurs and is committed to his craft. I cannot recommend Luminary Media highly enough.”

Jennifer Hudye
Jennifer Hudye
Founder, Vision Driven Global

“With their vision, artistry, and marketing wisdom, Luminary Media has added SO much value to our community. Enrolling high-level entrepreneurs is easier than ever because of their work.”

Amber Spears
Amber Spears
Founder, Four Rooms Mastermind

“One of the highest quality video marketers I’ve ever worked with. Every time, Chris went above and beyond — shooting extra footage, capturing testimonials, always positive and fun. Highly recommend, if you can get on his schedule.”

Matt Clark
Matt Clark
Co-Founder, Amazing Selling Machine

Services

Media Consulting

The Luminary Blueprint

$3,000 — One Time

A deep-dive into your brand, your content, and your audience that ends with a complete media strategy built for you to grow your audience and sell your offers. You’ll know exactly what content to create to support measurable business growth.

  • Full audit of your current content presence and positioning
  • Defined content pillars and brand voice framework
  • 90-day content roadmap with specific topics and formats
  • Title, thumbnail, and channel strategy tailored to your audience
  • Prioritized action list so you know exactly where to start
Get Started

Flagship Offer

Fractional Creative Director

$7,500/month — $90k annual

You’ve built something real. Your media doesn’t reflect it. You don’t need another vendor — you need creative leadership. Someone who owns how the world sees you.
Limited to 2 clients only.

  • Full media strategy & channel direction
  • Live event capture & asset deployment
  • High-ticket offer & ad creative
  • Vendor oversight & team direction
  • Embedded inside your brand world
Apply for This Offer

Live Events

The Luminary Event Experience

Custom Packages Available

Not just event coverage — a complete content ecosystem built to fill your next event and sell your high-ticket offer for months to come.

  • Pre-event story architecture
  • Full photo & video coverage
  • Directed attendee testimonials
  • Event highlight film
  • 10–20 short-form clips
  • Sales page video + ad creative
Inquire About Your Event

About The Founder

Chris Van Loan II built Luminary Media for one reason:

World-class entrepreneurs deserve world-class media to tell their stories.

After spending three years as the directing force behind content for one of the country’s top entrepreneurial education companies — helping grow a channel from 30,000 to over 100,000 subscribers and taking brands from seven to eight figures — he saw the same gap everywhere: founders with powerful movements and no media strategy strong enough to carry them.

So he built one.

Today, Chris operates as a Creative Director and strategic media partner for mission-driven entrepreneurs running masterminds, live events, and high-ticket offers. He specializes in cinematic storytelling that captures attention, builds authority, and converts ideal customers — the kind of content that doesn’t just look good, but moves people.

His clients don’t hire him to film their brand. They hire him to excavate it.

Chris Van Loan II, Founder

Selected Work

Portfolio

Gary Vaynerchuk
New York City
Giovanni Marsico
Event Profit Engine
Re Perez
Personal Branding
Joe Stolte
Prime AI
Angel Robinson
SolarPunk Summit
Alex & Jennifer Moscow
Vision Driven
Mama Gena
Brooklyn, NY
Amber Spears
Four Rooms

Questions

Things people usually ask.

I’ve hired videographers before and the content never felt like me. How is this different?

Because we start with story before we start with cameras. Most videographers film what’s in front of them. We excavate what’s underneath — and that changes everything about what ends up on screen.

Do I need to be naturally charismatic on camera?

No. Some of our best work has been with entrepreneurs who had almost no on-camera experience. Part of what we do is find your screen presence and draw it out. That’s the craft.

What if I don’t have time to create content every week?

The Luminary Blueprint will take you through how you can create effective media that only requires 1 filming day per month. We handle strategy around scripting, editing, and publishing.

How do I know this will actually drive leads and sales?

Joe Stolte’s events generated over seven figures in profit from our assets. Ryan Moran’s company grew from seven to eight figures during our content partnership. We build content that converts.

What kinds of entrepreneurs do you work with?

Mastermind founders, event hosts, course creators, coaches, and operators in the personal development and entrepreneurship space. If you’re building something meaningful and ready to be truly seen — we should talk.

Get In Touch

You already have the story.
Let’s make the world see it.

Tell us about your project. All inquiries reviewed personally by Chris.

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