Creative Direction for Entrepreneurs
We help mission-driven entrepreneurs stop hiding behind polished content and start showing up as themselves — in a way that builds real authority and makes high-ticket offers sell.
The Problem
You post. You show up. You hire someone to film your event. You get back a highlight reel that looks fine — people clapping, some drone footage, a few good soundbites. And none of it captures what actually happened in that room.
The story that would make your ideal client feel genuinely seen — the real reason you do this work, the moment that changed everything — that’s the story you’ve been afraid to tell publicly.
And that’s exactly the story we’re here to help you tell.
“Most entrepreneurs are hiding behind the mask of who they think they should be — instead of showing the world who they actually are.”— Chris Van Loan II, Founder
Proof Points
“Luminary Media captured the energy of our events and created assets that directly fueled over 7 figures in profit. If you want your brand and events to truly scale, this is the agency you want in your corner.”
“I was blown away by the promo videos, testimonials, reels, and photos we received. Chris truly understands high-level entrepreneurs and is committed to his craft. I cannot recommend Luminary Media highly enough.”
“With their vision, artistry, and marketing wisdom, Luminary Media has added SO much value to our community. Enrolling high-level entrepreneurs is easier than ever because of their work.”
“One of the highest quality videographers I’ve worked with. Every time, Chris went above and beyond — shooting extra footage, capturing testimonials, always positive and fun. Highly recommend, if you can get on his schedule.”
The Expert To Asset Method
Before we pick up a camera, we find your story. The real one — underneath the polished version you’ve been presenting to the world.
We build a content engine around your authentic voice — showing up month after month in a way that compounds authority and attracts the right people.
At your live events, retreats, and masterminds, we capture the soul of what you’ve built — and turn it into the most powerful sales asset you own.
Three Ways to Work Together
Every engagement follows a natural journey — from building your ongoing presence, to owning your full media operation, to capturing your live experience. Most clients start at one level and grow into the next.
Monthly Retainer
$4,000/month — Min. 3 Months
Your personal brand media department. One filming day per month. Strategy, scripting, editing, and publishing — all handled for you.
Flagship Offer
$7,500/month — $90k annual
You’ve built something real. Your media doesn’t reflect it. You don’t need another vendor — you need creative leadership. Someone who owns how the world sees you.
Live Events
$10,000–$30,000 per event
Not just event coverage — a complete content ecosystem built to fill your next event and sell your high-ticket offer for months to come.
About The Founder
entrepreneurs with world-class products deserve world-class stories to match.
After spending three years as the directing force behind content for one of the country’s top entrepreneurial education companies — helping grow a channel from 30,000 to over 100,000 subscribers and taking brands from seven to eight figures — he saw the same gap everywhere: founders with powerful movements and no media strategy strong enough to carry them.
So he built one.
Today, Chris operates as a Creative Director and strategic media partner for mission-driven entrepreneurs running masterminds, live events, and high-ticket offers. He specializes in cinematic storytelling that captures attention, builds authority, and converts ideal customers — the kind of content that doesn’t just look good, but moves people.
His clients don’t hire him to film their brand. They hire him to excavate it.
Selected Work

Gary Vaynerchuk meets with Ryan Daniel Moran | New York City, NY

Giovanni Marsico speaks at the Event Profit Engine | Austin, TX

Re Perez sits for a podcast about personal branding | Scottsdale, AZ

Joe Stolte leads his AI mastermind Prime Elite | Austin, TX

Angel Robinson sits for an interview about her SolarPunk Summit event | Austin, TX

Alex Moscow & Jennifer Hudye Moscow share a moment during a business workshop | Austin, TX

“Mama Gena” aka Regena Thomashauer poses with video masterclass crew | Brooklyn, New York

The Four Rooms Mastermind poses for a group picture | Orlando, FL
This business mastermind, led by Amber Spears, is a community of high level entrepreneurs and marketers. Luminary Media provides all video & photo services.
A 3-day experience, led by Jennifer Hudye, where entrepreneurs come to gain clarity on their next big vision in business and life.
Luminary Media produces video ads for various offers. Prime Live is a workshop that teaches entrepreneurs how to use the latest AI tools in business.
Questions
I’ve hired videographers before and the content never felt like me. How is this different?
Because we start with story before we start with cameras. Most videographers film what’s in front of them. We excavate what’s underneath — and that changes everything about what ends up on screen.
Do I need to be naturally charismatic on camera?
No. Some of our best work has been with entrepreneurs who had almost no on-camera experience. Part of what we do is find your screen presence and draw it out. That’s the craft.
What if I don’t have time to create content every week?
The Expert To Asset retainer requires one filming day per month. We handle scripting, editing, publishing, and strategy. You show up once. We do the rest.
How do I know this will actually drive leads and sales?
Joe Stolte’s events generated over seven figures in profit from our assets. Ryan Moran’s company grew from seven to eight figures during our content partnership. We build content that converts.
What’s the investment to get started?
The Expert To Asset retainer starts at $4,000/month. The Fractional Content Director is $7,500/month ($90k annual). Event coverage starts at $10,000. Every engagement is scoped to your specific needs.
What kinds of entrepreneurs do you work with?
Mastermind founders, event hosts, course creators, coaches, and operators in the personal development and entrepreneurship space. If you’re building something meaningful and ready to be truly seen — we should talk.
Get In Touch